Fast Food Centre in Bangalore Research Paper Example | Topics and Well Written Essays - 1500 words

Fast Food Centre in Bangalore - Research Paper ExampleThis is then followed by a conclusion explaining why Wendys International Inc., one of the largest fast nutrition chains of the world must consider this location.M. G. Road is one of the busiest roads in the city of Bangalore and is run along on one side with retail stores, food show uplets and restaurants. It runs from Trinity Circle at one end to Anil Kumble Circle at the other. It has many might buildings, shops and theatres. It is also a home to a large number of buildings and banks.Many Indian cities (including New Delhi and Mumbai) have an M. G. road, and in general there is no gene linkage between these various roads (except that in many cases, these happen to be the busiest part of the city).India, as the world sees it, is a developing country, showing great growth in its economy. Many MNCs of various industries have turned their attention towards India.The Indian middle stratum has grown so affluent that they can e asily give to eat out more often compared to a decade ago. In fact, according to a McKinsey report, the Indian food industry grew faster than the information applied science industry over the last 10 years.Consumerism is big business in India. There will be 628 million middle-class Indians by 2015. And already, their net income has multiply over the last 10 years. Every multinational company now wants to sell in India. Some companies have failed and others succeeded. The ones that failed did so because they were not sensitive to the pagan factors that affect consumer behaviour in India.One of the key reasons for the increased consumption is the impressive growth of the middle class. At the start of 1999, the size of the middle class was unofficially estimated at 300 million people, larger than the entire population of the United States. And this figure is expected to grow to 445 million by 2006. A precise survey undertaken by the economic think tank NCAER provides a quick view on how the proportion of the middle segments (UM or upper middle, M or middle and LM or lower middle) has grown over the years since the opening up of the economy.BANGALORE- AN OPPORTUNITYThe convergence of professional lifestyles with the demand for fast, tasty food served in a pleasant environment make fast food ventures a leading market area. Bangaloreans are not strangers to the culture of eating out on a regular basis. But such facilities are a definite departure from the traditional fast food outlets. A whole forces of trendy, readymade and fast food outlets have mushroomed around Bangalores new malls and up-market shopping areas catering to time-constrained professionals and the well off middle classes. These new fast food options are burgeoning in Bangalore, because they fit in with changing middle class