Case Study On Nando’s Restaurant Essay

IntroductionThis report is to step forwardline logical argument abridgment on Nandos restaurant in capital of capital of Singapore. In this report, we go forth effect environment analytic thinking on the market in Singapore. We will work up de circumstanceination of dress up abbreviation and also chapEL analysis to perform this. delay but non least we will end it with aconclusion/evaluation to stub the whole evaluation up.Environment AnalysisEnvironment analysis is a evaluation on the possible effects (both intern all toldy and externally) and conditions that will match an organisation survival and growth. In order to develop strategy to run away into a new market like Singapore, it is necessary to look into factors that whitethorn post a threat to the company or even introduce new opportunities for the company. In order to identify this, we will be exploitation the jam (strength, weakness, opportunity & threats) analysis and PESTLE (political, economic, social cu ltural, technological, legal & environment) analysis to analyse the factors.2.1 Internal and External Factors for NandosINTERNALInside the judicatureCan be controlled by the organisation. (Example as of below.)HRStrategy runCultureM wizardy factorDepartmentsEXTERNALOutside the OrganisationCannot be control by the organisation. (Example as of below.) disposal policiesNatural disaster sparing policiesCompetitionDiversity of workforceTechnologyExchange rate die hardENVIRONMENTNANDOsOpportunity, ThreatsStrength, WeaknessesSWOT ANALYSISSWOT analysis is use to evaluate the strength, weaknesses, opportunity and threats involved in a assembly line venture. A SWOT analysis is important as it help companies to inform afterward steps in envisionning to achieve their objective. Using SWOT put forward generate meaningful information on each category and to plan ahead base on the point listed push through. Below table 1 is the SWOT analysis on Nandos.STRENGTHSBranding. Outlets available gl obally. Australia, Canada, Malaysia, Singapore, S knocked out(p)h Africa, UK, USA and many a(prenominal) much. This shows how healthful the business hasdeveloped with so many branches over assorted country. Healthier Choice. Chickens be delivered fresh and not frozen. Marinated for 24 hours with absolutely no preservatives, MSGs, colorant or artificial flavouring. Chickens fats be trim-ed and flame grill, reservation it much than healthier. Differentiated. Portuguese Flame grilled chicken. Said to be the best. Sauces atomic number 18 whimsical with secret recipe that atomic number 18 not let known to public. Competitors otiose to copy its style. Finances. course opened globally. Stable business with amply revenues. Comparable with its competitors like KFC etc.etc. Good internal marketing. Staffs atomic number 18 quick working in the chained restaurants. Good values adopted in the company.Good staffs are driven by good environment and of assembly line better sust enance and services are produced. Affordable price. Price are quite satisfactory even though they are of restaurant establish environment. Unique taste. The chicken prepare is combine with a variety of the sauces. Sauces are of unlike taste, very unique. Other brands are unable to condescend out with so many different sauces that good. Nutrition Values showed on the menu. Singaporeans are being much and more(prenominal) health conscience. Giving them the option to read how many calories they want to intake is a plus points to the company.Weaknessnot Halad. Singapore is a multi religion country. Muslims consist approx twenty share of the population. whence it has not capture the market of the muslim community. Lack of extended services. study related business like KFC, they offer deliveries and also allows consumers to order online. Nandos do not oblige this kind of services that could be offered to the consumers in Singapore. Lack of marketing advertisements. Comparing with KFC, Nandos are not in full known by pot of all ages in Singapore. so far KFC do. there were not much advertisement posted either on online computer programme or even in the media. Not many outlet. As question on the number of outlets in Singapore, there are only a total of nine outlets in Singapore so far. Weak R&D. Slows down or even no growth to the company. Competitors will out innovate Nandos. Lack of promotions to attract customers.OpportunityGovernment incestives on business from overseas. Singapore giving medication encourage overseas investor to preparedness foot and do business in Singapore. By freehanded incentives, Nandos could do with more outlets or even save a elfin follow to spend on other areas. Rising demands for healthier food/ choice. Singaporeans are getting more and more conscience in what they eat. A actual figure of the calories for each dish could actually gives Nandos a boost in their sales as consumers would rather know what they are eating rath er than eating what they do not know. Increasing population. Singapore are be approaching more and more populated with foreign talents coming in to work and set place in Singapore.Opening more branches, making it almost available everywhere could help Nandos in increasing its revenues. Rising of malls. Government are building more and more malls, giving Nandos more opportunities to expand it business. Airport. Singapore governments are coming out with T4 and T5. Internet/ use of social media. Singapore are getting more and more IT saavy. People do transactions online. Or look for alternatives in food through online media. CSR. Organising events to shows consumers what the company is doing.ThreatsRising cost of livings. Singapore is the most expensive cities in the world. May cultivate consumers to reconsideration to go for cheaper alternatives when it comes to eating out. Diseases. Nandos menus consist of mainly chickens. If bird influenza were to break out, it will greatly affect the business of Nandos Competitors. Compeitors giving a better edge/ better promotions/ better advertising techniques could fool consumers go to the competitors closely expensive cities. Case of opening 10 outlets in Singapore VS opening 10 outlets in Malaysia.Economic crisis.After conducting the SWOT analysis of Nandos, the business can be expanded greatly if Nandos were to go the E-commerce way of doing business as what KFC and Macdonalds are adopting. Nandos can do with hiring a group of IT professionals to come up with a better webpage that could do all these functions. Nandos can emphasize more money on its advertisement to make it a well known brand in Singapore, being a long term investment in Singapore market. Economics in Singapore is doing not so bad and in long term wise, Nandos will stand to get benefits out of it.PEST AnalysisSWOT analysis is use to study companys business Strength, weakness,opportunity and threats in a company. Studying SWOT on a company is not en ough. If Nandos were to move in its business available globally, they take a crap to study the country political,economic, social cultural and technology behaviour to visualise its market in to the country. In this case, PEST analysis is use on Singapore to analysis its potential in prospect up business in Singapore. The PEST analysis of Singapore is in Table 2.POLITICALGovernment put throughking foreign investors. GLOBAL INVESTOR course (GIP) http//www.edb.gov.sg/content/edb/en/why-singapore/ready-to-invest/setting-up/entering-singapore.htmlIncestives for business. http//www.edb.gov.sg/content/edb/en/why-singapore/ready-to-invest/incentives-for-businesses.html kickoff level of corruptions. Ranked no.7 in the world and no.1 in asia for least corruption in the economy. http//www.edb.gov.sg/content/edb/en/why-singapore/about-singapore/facts-and-rankings/rankings.htmlStable government. No protest was made to overrule the Singapore government. Singaporeans quite conform to with th e system Singapore government had in place. Uses the Parliamentary system of government based on the Westminster model . http//www.edb.gov.sg/content/edb/en/why-singapore/about-singapore/facts-and-rankings/facts.htmlStrict regulations. Trade agreement. oeuvre law. Singapore has talented workforce. Government are providing fundings to train professionals up. http//www.edb.gov.sg/content/edb/en/why-singapore/ready-to-invest/setting-up/recruitment.htmlGovernment spendings on Infrastructure. EG. RWS, Casinos, MBS ECONOMICLow Taxes. Singapore has one of the lowest taxes compared to different country. http//www.edb.gov.sg/content/edb/en/why-singapore/ready-to-invest/setting-up/taxation.htmlBest investments potential. US based research institute Business Environment Risk Intelligience (BERI) be Singapore as first out of fifty Major investment destination.http//www.edb.gov.sg/content/edb/en/why-singapore/about-singapore/facts-and-rankings/rankings.html amply standards of living. Singapore ranked 25 for best place to live work and play. http//www.edb.gov.sg/content/edb/en/why-singapore/about-singapore/facts-and-rankings/rankings.htmlSpending power Unemployment rates. Singapore is one of the countries with the lowest employment rate. http//www.edb.gov.sg/content/edb/en/why-singapore/about-singapore/facts-and-rankings/facts.html hard currency. Income level. Most Singaporean holds job of the medium naval division level. Basically Singaporean has more people to the medium income and high income class. Import and Export access. strategically located.Labour cost.SOCIAL CULTURALBusy worklife. Most of the working class people have a busy work life. Some of these people have to work over time sometimes. The cultural in Singapore. indeed many people will dine out instead of cooking at home. In one family at least 80 percent of the members will be working. Therefore high chance people will dine out instead of having a homecook meal at home. Multi-religion. Statistic shows the largest population is of Chinese in Singapore. Therefore when coming up with strategic provision we will have to focus on this target group. Not forgetting the muslims in Singapore which comes in second place.http//www.edb.gov.sg/content/edb/en/why-singapore/about-singapore/facts-and-rankings/facts.htmlYounger generations taking more to Western culture. Education. Singapore government are foc development to give neat educations to Singapore. Not forgetting foreigner students. They plays a part of Singapore economy when they come over Singapore to study. Aging population.Tech saavy. People in Singapore nowadays carries smartphones around. Ordering of food/ tickets or E-shopping is very common nowadays. Family dynamics.Low birth rates.Fast paced society. People would prefer fast food than daily dining as they can pick and go to fill their gestate before moving on to do other things.TechnologicalMost IT saavy country. A lot of the business in Singapore are scratch to adopt the IT way of resolving things. Eg, Using of softwares to get things done. Automated machines etcetc. High usage of IT. Every aspects in life of a Singapore, we can see IT gadget/devices anywhere. For example in buses, people are using ez-link separate to tap on the machines. Topping up cards with self-service kiosk. Advertisements on television located in shopping malls. Ordering of food using ipads. Etcetc) IT are common in SG. High percentage of people owns a laptops, smartphones, desktops to ease their life. These items are easily available anywhere and it is not as expensive as comparable as last time. Their price are very affordable to Singaporeans here. Use of smartphones. Singaporeans use smartphone to communicate, or even making procure online. Why queue for movie tickets? Where you can make purchase online and collect the ticket afterwards. This make e-commerce rather popular in Singapore.Strong IT infrastructureEcommerceIBanking. Singaporeans uses iBanking for solution instead of queueing in the believe for hours to settle and bank related issues. Communication advancement.Credit card UsagesHigh Security Systems star of the key advantage to Nandos is the high finances. Being a business available globally, it is already making quite a profit out of it. With the help of the Singapore government with the rules and regulations for foreign investor, it will help Nandos greatly in setting up business here. Attractive churn market , policies, infrastructure and financing efficiency also have make Singapore an attractive place for Nandos to set foot on. However to expand the business more, Nandos have to try to get in to IT more has more and more businesses are doing their business through mesh platform. By not doing so they have already made one less target consumers to focus on.ConclusionAll business benefits from the SWOT analysis. They benefit from completing a SWOT analysis on their compeitiors. PEST analysis can then provide somefeedbacks into the econo mic aspects by the PEST analysis. These feedbacks is then ranked and and make relatively important strategic decisions. Singapore is a favourable location to set up business here. Of all the four points in the PEST analysis it has fulfil all 4 of criterias to be a effective place to set up business. However Nandos will have to segments their target consumers to at least target 75% of the consumers in Singapore. To further improve on its business it could probably focus its business to more of the IT aspects and have their business done online also.