'Warid.Ppt\r'

' grocery intention WARID telecommunicationmunication’S BEST opportunity FOR EXPANSION IN PAKISTAN SUBMITTED TO: PROFESSOR AHMAD QAMAR BY: 1. MOHAY-UD-DIN RUBBANI 2. MALIK WAHEED ? ACKNOWLEDGEMENT alto postureher in al adept glory and awarding is for wholeah, the Supreme Being who go a oscillationowed profound patience and ability on us to happen upon this toy. We express our profound and cordial gratitude to claim thanks to our learned, kind and stupefyd teacher, Mr. Ahmad Qamar for his of import guidance, constructive comments and continuous encouragement by authority of and by dint of with(predicate) bug out the research. acceptable acknowl boundaryment is delinquent to Mr.\r\nNaveed Saeed GM gross r even upue & grocerying & overtop Rubab of Warid telecommunication for al wizardowing us to carry out our research for the completion of this protrude. ? Special & Grateful acknowledgement goes to our pa ingests who enable us to accom plish such activities. Table of contents 1. executive director summary 2. Warid Telecom •? An Introduction 3. noticeeting Environment •? Competition •? Technology •? pecuniary •? Social & Demographic trends •? Legal 4. stooge foodstuff •? Consumer or Industrial •? purchasing Characteristics •? Market Potential 5. point of intersection rearure 6. Product •? Stage of PLC •? Classification •?\r\n join/Augmented ingathering •? Packaging and Labeling •? Warranties and function 7. Distri saveion •? Market coverage •? channelize Structure •? Logistics/Physical Distribution 8. determine •? Mark-ups •? Discount/Al first- shed light on honours degreeance •? determine Strategies 9. advance •? Advertisement •? character reference of Personal interchange •? habituality and Public Relations •? Sales/Trade promotion 10. Ethical r ecognizes associated with this product 11. orthogonal(a) foodstuffing activities/opportunities 12. Bibliography ? Executive summary This report is based on WARID telecommunication which is a GSM service postr in Pakistan by Abu Dhabi Group. ne of the largest ag concourses in the set East and the single largest extraneous investor group in Pakistan. Its operate ar admire by its ultimate customers in telecom as well as in buzzwording business run along. ? This report is make by tour diffe fill incloses for the purpose of collecting the discipline about different aspects of the product i. e. , environmental factors, securities industrying mix, segmentation, berthing, distribution, pricing strategies, ethical issues, external(a) food marketing strategies and comments of the group about this product. WARID TELECOM:\r\nAN INTRODUCTION: Warid is an Arabic word message an Oasis in the middle of a discontinue. It is pronounced as Waa-rid. The meaning of our reboot dir ectly depicts our dominant position and our refreshing run in the vast desert of telecommunication in Pakistan. Browse through our Portal to find out to a greater extent about what Warid Telecom is every(prenominal) about, and beat part of the true feature experience that we offer you. Warid Telecom has implemented a new and modern corporate individualised identity as a result of the impulsive changes taking place in the telecom industry in Pakistan.\r\nWith a reflexion of a new strategy, our aim is to be perceived not only as a telecommunication operator of phonate services, but also as a universal supportr of comprehensive communication theory services for some(prenominal) residential and handicraft customers. Warids corporate identity hears to reflect the changes in telecom sector in similitude to helping customers keep tempo with rapidly changing technology in the knowledge domain of communication, and to harmonize the customers perception of our mail with the quality and range of our services.\r\nOur objective is to provide optimum aim of support and c atomic number 18 through our highly skilled and motivated police squad of professionals and through maximum profit reporting and clear connectivity that we gull committed to provide. merchandising ENVIRONMENT In present environment, Pakistan has gained proceeds rate of 18. 6% with 18,400,233 subscribers in ener clearic communication with in 05 years from ii hundred0 to 2005 ? ? emulation: Competition is in that location, mainly 06 companies ar providing there cellular services in Pakistan (close competitors to wholeness and different) 1. Warid 2. U-f genius 3. Mobilink . Telenor 5. Paktel 6. Insta earpiece ? Following Table states the Subscription Rate, which, help us to mea convinced(predicate) the clientele of these companies and their success with the pace of conviction ? SUBSCRIBERS: ? ?MobilinkUf sensationPaktelInstsphoneTelenorWaridTotalGrowth Rate 2000114,272 80,2 21112,000 306,49315. 39 2001309,272116,71196,623220,000 742,606142. 29 2002800,000 350,000218,536330,000 1,698,536128. 73 20031,115,000 550,000319,400 420,000 2,404,40041. 56 20043,215,989801,160470,021535,738 5,022,908108. 90 20057,469,0852,579,103924,486454,147835,727508,65512,771,203154. 6 Jul-05 14,119,25710. 56 Aug -05 15,511,0459. 7 Sept-059,010,8503,830,527954,528440,1591,200,9081,509,11116,946,0839. 2 Oct-05 18,400,23318. 6 (1) TECHNOLOGY: Warid is apply â€Å"Ericsson” technology to provide telecom services in Pakistan. The basal features of its technology be: Billing: With Warid’s very simple kick procedures it casts sure that one is unplowed up-to-date with all the math that they do at their end. Warid offers one transp arent billing and no awed surprises. Its bill contains information like •? Warid to Warid confab ? topical anesthetic come up tos to Other Operators •? global forecasts •? Local SMS with bustling no. and locality •? ledger entry phone previses •? nary(prenominal) charge able calls like deficiency nos. & an early(a)(prenominal)s •? Incoming SMS •? Warid information services SIM: Warid is before long providing SIM of 64K (64 kilo byte) Warid’s comparison with new(prenominal)s net profits is granted below; Mobile helping provider: Technology: Frequency: Sim: Warid Ericson 900-1800MHZ 64K U-fone Huawei 900-1800MHZ 16-32K Mobilink Orascom 900-1800MHZ 08-16-32K Telenor Nokia Siemens 900-1800MHZ 32K Paktel N/A 900-1800MHZ 32K\r\nInstaphone Analog avail AMPS • (2) monetary: Warid Telecom takes pride in universe backed by the Abu Dhabi Group, one of the largest groups in the Middle East and the single largest foreign investor group in Pakistan. It has a alter business interest in the institutions that demand enjoyed commercial success as a result of its strong financial resources and extended management expertise. The Abu Dhabi Groups major investments are in the following sector: 1. Oil and be adrift Exploration, 2. Banking and financial service 3. Auto expeditious Industry, 4. hospitality Services . keeping Development, 6. Telecommunications Associated companies: Bank Alfalah express: Fully licensed commercial bank in Pakistan with over 70 branches in all the major financial centers of the squarem United Bank Limited: A leading commercial bank in Pakistan with a vast branch entanglement of approximately 1,100 branches including 23 multinational branches, affiliates and vocalization subroutines in UAE, Bahrain, Qatar, Yemen, Egypt, Iran, Switzerland, UK and USA Alfalah Exchange political party: Fully licensed exchange alliance in Abu Dhabi ? Iranian Sanden Industries PJS Co:\r\nA vocalize venture with Sanden Singapore to reconcile car oxygenate conditioners in Iran. The project has the capacity to produce up to three hundred,000 air conditioning units per annum J. C. Maclean and Co •? Manufacture rs of high quality furniture •? Neo Pharma LLC •? Manufacturers of pharmaceutical products National Telesystems and Services (NTS) A join Venture with Bin Jaber Group Ltd. and Thales internationa bring upic Middle East Holding S. A. L. Al Jazira Management sum Management joint venture Abu Dhabi Vegetable Oil fellowship Manufacturer of edible oils Nama Development Enterprises\r\n delegacy of leading companies in the UAE in the field of oil and gas, engineering, equipment suppliers, consultants, etceteraWholly Owned Properties and Companies Le Royal Meridien Hotel, Abu Dhabi Previously kn take as the Abu Dhabi Grand Hotel, was re-branded in 2003 as Le Royal Meridien Hotel. It is a 5-star Hotel in the softheartedness of Abu Dhabi. It forget soon be offer 300 deluxe rooms and suites and other facilities Dhabi Contracting A special sept construction comp some(prenominal) Dhabi Drilling seaward Rig operations in quislingism with Sedco Forex Al Ain Palace Hotel A 4-s tar hotel in Abu Dhabi\r\nDhabi Enterprises Leasing Leasing a number of groups and real estate properties across Abu Dhabi SOCIAL & demographic TRENDS: While looking at fond necessitys of a family and having an eye on economy (as two to three and positive members of a family are using hand-held phone) Warid has launched a family package named â€Å" FRIENDS AND FAMILY” ? ? ? ? FRIENDS AND FAMILY: Friends and Family are On-net littles only. No upfront line rent allow be deducted on all post paid customer. hold-Paid familiarity costs go out be Rs. 300. entirely free Airtime/ respect in post paid is one-time. Demographically Warid has launched prepaid companionships check to the ncome level market. Warid’s post-paid data links are meant for low-income level, new(a) stars and young executives like its SILVE & GOLD packages. post-free PACKAGES FOR LOW-INCOME LEVEL incase: Silver, Gold, link, Postpaid, Postpaid, activating Tax, 150, 150, perio dic Line Rent, 0, 150, No. of Friends & Family members, 5, 10, monthly vessel Subscription, 50, 0, rid of Charge, apologize out firing proceeding (monthly) 0, 60, put out SMS (Monthly Units) 0, 15, quit MMS (Monthly Units), 0, 3, Free meshwork (Monthly Units), 0, 3, ? ? ? ? POST-PAID PACKAGES FOR MIDDLE & HIGH INCOME-LEVEL Package: atomic number 78, infield,\r\nConnection, Postpaid, Postpaid, Activation Tax, 150, 0, Monthly Line Rent, 500, 2,500, No. of Friends & Family members, 20, Unlimited, Monthly watercraft Subscription, 0, 0, Free of Charge, Free approaching Minutes (Monthly) 240, 1,000, Free SMS (Monthly Units) 50, 100, Free MMS (Monthly Units), 5, 10, Free Internet (Monthly Units), 5, 10, ? FOR LOW-LOWER INCOME-LEVEL For lower-lower income level Warid has launched its pre-paid connection i. e. ZEM. ? Package Silver Connection prepay Activation Tax 300 Free Airtime Rs. (On Activation) 150 No. of Friends and Family Members 5 Monthly VAS Subscription (Op tional) 50 In Sindh Rs. 0 is levied as stamp obligation on new connection gross sales intelligent: concord to Warid legally environment is richly protected TARGET MARKET: According to one of the representatives of Warid that Warid has divided its target market in to categories of A+, A-, B+, B-, C, D, E and F CATEGORIES: CHARACTERISTICS: A+ & A- Age group of 28 to 32, 40+ and of upper-income level (urban) B+ & B- Age group of 22 to 27 and of lower-upper-income level (Urban) C Age group of 18 to 21 young stars (CORE TARGET) (Urban) D Age group of 13 to 17 and low lower income level all Ages(Urban) E & Users of Semi-urban areas (Has planned to launch)\r\nF Users of homespun commonwealths (Has planned to launch) ? ? Consumer or Industrial Warid is providing their packages at both(prenominal) levels. Consumer level is provided in this report, while, industrial level has variable domain, settled check to no. of connections and on the nature of packages according t o line rents e. t. c. Buying Characteristics Warid is very untold selective and stresses on value added purchases Market Potential Currently market is on SATURATION POINT as for Urban areas concern and as for as country Areas concern there is great POTENTIAL. Warid is going to launch its products in Semi-Urban and Rural Areas Product Positioning\r\nAs Warid is new in the market of Pakistan and is s bowl trying to make its position in the mind of customer better than existing big fiend Mobilink. Although Warid is new in market but it has acquired a good position as for as Zero line rent post-paid connections and low rate pre-paid connections. In my point of view, as Warid launched its products in Pakistan with a MARKET PUSHER STRATEGY, while providing low rates, not only it has made its position better but also made other entanglements to reduce their prices. According to BCG ground substance Warid falls under STARS, which shows its low market destiny and high growth rate.\r\nB CG warning is given below, ? ? Product In market there are two fundamental categories of its product brands, which are ZAHI and ZEM. Zahi is meant for Post-Paid and Zem for Pre-Paid, their features and tariffs are given below. ZAHI Zahi is a Post-Paid brand with different packages, which are; •? Diamond •? Platinum •? Gold •? Silver ? ZAHI TARIFF: With Warids ludicrous billing system, one only get charge for a call on a 30 minute base when calling from Warid to Warid, Warid to PTCL landline and on all worldwide Calls, kinda than the existing per scrap charges.\r\nThis is not applicable on mutilate-net (other mobile operators) numbers in Pakistan. Package: Silver, Gold, Platinum, Diamond, Connection, Postpaid, Postpaid, Postpaid, Postpaid, Activation Tax, 150, 150, 150, 0, Monthly Line Rent, 0, ` 150, 500, 2,500, No. of Friends & Family members, 5, 10, 20, Unlimited, Monthly VAS Subscription, 50, 0, 0, 0, Free of Charge, Free outgoing Minutes (M onthly) 0, 60, 240, 1,000, Free SMS (Monthly Units) 0, 15, 50, 100, Free MMS (Monthly Units), 0, 3, 5, 10, Free Internet (Monthly Units), 0, 3, 5, 10, utterance (Peak Hours) Rs. per minute Friends and Family1. 501. 251. 000. 50\r\nOn-net (Warid to Warid)2. 001. 751. 500. 50 Off-net (National)3. 002. 752. 502. 00 International (zona 1)9. 008. 007. 006. 00 International (Zone 2)18. 0017. 0016. 0015. 00 interpreter (Off Peak Hours) Rs. per minute Friends and Family1. 001. 000. 750. 50 On-net (Warid to Warid)1. 501. 501. 250. 50 Off-net (National)2. 752. 502. 252. 00 International (Zone 1)8. 007. 006. 006. 00 International (Zone 2)17. 0016. 0015. 0015. 00 Peak Hours are 7am to 10pm, Off Peak Hours are 10pm to 7am pathetic pass Service (SMS) On-net (Warid to Warid)Rs. 0. 50 Off-net (National)Rs. 1. 00 International SMSRs. 5. 00 VAS (Rs. 3. per relations) channel-surf at a time (Mobile Internet) downloadper 200 Kb Picture electronic messagingper 100 Kb Warid Zone Content Downloadper 100 Kb ? ? ? ? Download SMS based content for Re. 1. 00 per achievement Download MMS based content for Rs. 4. 00 per consummation MMS unit is a message of coat 100KB maximum Internet unit is an transfer or download of 200KB MMS is charged both for receiving and displace Notes All calls forget be billed on a 30 second posterior, except Off-net calls on other cellular operators, which will be billed on a per minute basis. security department Deposits will be as follows: certificate Deposits NationalRs. 1,000\r\nInternationalRs. 5,000 International RoamingRs. 20,000 The National security put will not apply to Diamond package, i. e. minimum security deposit will be Rs. 5,000. All free minutes and SMS are subject to revenuees, however, no appraise is leviable if they are marketed as bundled with line rent. Friends and Family are On-net minutes only. No upfront line rent will be deducted on any post paid customer. Post Paid connection costs will be Rs. 300. All free Airtime/ order in post paid is one-time. • ZAHI FEATURES: base Services: caller-out Line assignment (CLI): This service enables you to detect callers at your goody\r\nConference Call: With Conference Call, you merchant ship teleconferencing with 6 people simultaneously. You fucking cook conference calls with on-net (Warid to Warid) and off-net (national) numbers Call delay & Call Hold: come up to two calls at a time with your Warid phone. You arse be on one call while the network will appal you about another first appearance call. You after part put the first call on hold while you help the second call Call abstract: Whether youre unable(p) to take a call, effort outside the national coverage area, change of location oversea or are busy, you hatful turn your calls to any other Warid number.\r\n petty pass Service (SMS): With SMS you lavatory be as discreet or as fanciful as you like. Either way, sending a message is quick, reliable, confidential and if y ou want it to be… great fun! Value lended Services: Voice post: Voice Mail allows you to receive your voice messages even when your mobile is switched off, you are outside the coverage are or are busy. You good deal bump these messages for free from your Warid phone at your own convenience. Picture Messaging & Multi-media Messaging Service (MMS): With MMS messaging is fun, colorful and musical.\r\nAdd pictures, animations, polyphonous & MIDI sounds, even telecasting clips to messages and show the world how amazing communications seat be. Surf Now (Mobile Internet): Surf Now gives you the flexibility to browse the cyberspace on your mobile phone or laptop computer anywhere you are. So, whenever you are on the lucre, simply setup the internet connection from your GPRS/WAP enabled handset. enchant note that both your handset and website need to be WAP enabled for this service to work. If you are using your laptop or if your phone supports windows internet bro wser such as Nokia 9500, i-Mate etc. you can log on to the popular www sites. 64K SIM: Warid presents the approximately ruling 64K SIM. obscure from the special WARID menu, the 64K SIM gives its users added flexibility to store up to 500 numbers and 50 text messages. No other SIM in the market offers this amount of storage space. postpaid customers can replace their standard 32K SIM with the 64K SIM by pay a replacement fee. Warid Zone: The to the state-of-the-art SIM technology, one’s Warid SIM comes with a special WARID menu. This menu offers a bundle of services. Now you dont need to repute describe terminology or victimize recruits to accession information any more.\r\n separate words have already been pre-coded in your SIM lineup, allowing you to get information… easily and swiftly. ZEM Zem is Pre-Paid brand for low-lower class Zem Tariff Want a worthwhile Prepaid Package? With Warids unique billing system, you only get billed for a call on a 30 secon d basis when calling from Warid to Warid, Warid to PTCL landline and on all International Calls, rather than the existing per minute charges. This is not applicable on Off-net (other mobile operators) numbers in Pakistan. Click here to compare our pre-paid tariffs with other cellular operators. Package Silver Connection Prepaid\r\nActivation Tax 300 Free Airtime Rs. (On Activation) 150 No. of Friends and Family Members 5 Monthly VAS Subscription (Optional) 50 In Sindh Rs. 50 is levied as stamp duty on new connection sales Voice (Peak Hours) Rs. per minute Friends & Family 1. 50 On-net (Warid to Warid) 2. 00 Off-net (National) 3. 00 International (Zone 1) 9. 00 International (Zone 2) 18. 00 Voice (Off Peak Hours) Rs. per minute Friends & Family 1. 00 On-net (Warid to Warid) 1. 50 Off-net (National) 2. 75 International (Zone 1) 8. 00 International (Zone 2) 17. 00 gull Cards are operable in the following denominations: Rs. 00, Rs. 250, Rs. 500, Rs. 1000 All colewort cards valid till 12 months Peak Hours are 7am to 10pm, Off Peak Hours are 10pm to 7am Note: All charges are exclusive of Government taxes and levies such as sales tax at 15% and advance withholding tax at 10%. ?Short Messaging Service (SMS)? ?On-net (Warid to Warid)Rs. 0. 50? ?Off-net (National)Rs. 1. 00? ?International SMSRs. 5. 00? ?VAS (Rs. 3. 00 per operation) ? ?Surf Now (Mobile Internet) downloadper 200 Kb? ?Picture Messaging & MMSper 100 Kb? Download SMS based content for Re. 1. 00 per transaction Download MMS based content for Rs. 4. 00 per transaction\r\nMMS unit is a message of size 100KB maximum Internet unit is an upload or download of 200KB MMS is charged both for receiving and sending ? ? ? ? Zem features: canonical Services Caller Line Identification (CLI) This service enables you to identify callers at your discretion Conference Call With Conference Call, one can teleconference with 6 people simultaneously. You can create conference calls with on-net (Warid to Wari d) and off-net (national) numbers Call Waiting & Call Hold Handle two calls at a time with your Warid phone. You can be on one call while the network will alert you about another incoming call.\r\nYou can put the first call on hold while you answer the second call Call Divert Whether youre unable to take a call, driving outside the national coverage area, traveling ab course or are busy, you can divert your calls to any other Warid number. Short Messaging Service (SMS) With SMS you can be as discreet or as creative as you like. Either way, sending a message is quick, reliable, confidential and if you want it to be… great fun! Value Added Services Voice Mail Voice Mail allows you to receive your voice messages even when your mobile is switched off, you are outside the coverage are or are busy.\r\nYou can retrieve these messages for free from your Warid phone at your own convenience. Picture Messaging & Multi-media Messaging Service (MMS) With MMS messaging is fun, col orful and musical. Add pictures, animations, polyphonic & MIDI sounds, even video clips to messages and show the world how amazing communications can be. Surf Now (Mobile Internet) Surf Now gives you the flexibility to browse the internet on your mobile phone or laptop anywhere you are. So, whenever you are on the internet, simply setup the internet connection from your GPRS/WAP enabled handset.\r\nPlease note that both your handset and website need to be WAP enabled for this service to work. If you are using your laptop or if your phone supports windows internet browser such as Nokia 9500, i-Mate etc. , you can log on to the normal www sites. 64K SIM Warid presents the most powerful 64K SIM. Apart from the special WARID menu, the 64K SIM gives its users added flexibility to store up to 500 numbers and 50 text messages. No other SIM in the market offers this amount of storage space. Prepaid customers can replace their standard 32K SIM with the 64K SIM by paying a replacement fe e. Warid Zone\r\nThe to the state-of-the-art SIM technology, your Warid SIM comes with a special WARID menu. This menu offers a bundle of services. Now you dont need to remember key words or short codes to access information any more. Key words have already been pre-coded in your SIM card, allowing you to get information… easily and swiftly. Zem Scratch Cards: What is a ding card? As the name suggests it, a write in code card is a medium of recharging your identify by acquiring a 16-digit code and inputing in your mobile phone for energizing of that code. Our scratch card is a charge coupon which has a holographic scratch field.\r\nThis silver panel needs to be scratched off before any usage. Denominations The scratch cards are available in the following denominations: Rs. 100, 250, 500, 1000 ? ? ? Stage of PLC In the product life cycle grade Warid is new entry in market; after launching its products in Pakistan on 23rd may 2005 it is in prefatorial stage that can be bes t understood through graph, ? (5) Classification Basic classification is done on the basis of Post-Paid & Pre-Paid as per market and other Services/Features are provided in them. ? warmness/Augmented product\r\n nodes are the most important element in any organization. Warid distinguishes them as our biggest assets, and we strive for excellence by listening to their needs. We work with our customers to gain an pinch of their business, their goals and their objectives, to ensure that they receive the best accomplishable service and the right solutions to meet their demands. We seek to be trendsetters in customer service, with our ‘one stop concept for all your telecom requirements. This will be achieved with the provision of a one window operation for on-the-spot issue resolution and one stop service.\r\nWe have the maximum number of Sales and Customer Service Centers countrywide, with two state-of-the-art speck Centers of international standards, equipped with cutting edge technologies to ensure real-time online services. Our highly educate and well-groomed team of Customer Service Executives are on hand 24 hours to provide support. We have established Corporate Lounges, with a customer-friendly environment to provide personalized disturbance to our esteemed corporate clients. Furthermore, an extensive network of franchises, kiosks and mobile units ensure easy and accessible accessibility.\r\nCore/Augmented product of Warid is take account ADDED SERVICES as discussed above. Warranties and Services No sort of warranty is provided by Warid after sale but it does provide services to all the customers with it’s franchises and customer services. Warid has its network through out the cities in which it provides its services. Its network of franchises and customer service centers is discussed in contiguous topic. Distribution Warid has PERSONAL BASE CENTERS. The interpretation of personal base centers is given below, Franchises\r\nWarid Te lecom is constantly establishing dedicated company owned sales and service centers in all the major cities and towns of Pakistan. Following is a list of the cities and the addresses of all our established franchises with our presence. ? metropolisAddress Lahore8 prove horizontal surface, nirvana Centre, 43/A Jail lane, Lahore 10-A and 10 B UGF Century rears, Lahore 25-Hunza stanch Allama Iqbal townsfolk, Lahore 7 prime Floor Center slur main boulevard, Gulberg Lahore 153 GT track, Near Land Mark School, Lahore 42 mercenary Building, Jeweller Market elderly Anarkali, Shahrah-e-Quaid Azam Lahore Digi Mart Sharif Chamber terra firma Floor 68 Mazang road Lhr.\r\nOpp. small Factory, Near PSO gun fondness, main(prenominal) Peco itinerary, Lahore 39- Wahdat course posture No. 103/10 Allama Iqbal avenue, cassava starch Shau 34-G. T route Shahdra 25-Empress channel, Lahore principal(prenominal) Boulevard Gulshan Ravi Near Zakoota gist, Lahore 367-E, verso Royal Arc ade, Chungi Amer Sadhu, chief(prenominal) Feroze Pur road, Lahore. give away no 24 bagh ali road , girja chowk Lahore 7-Data Darbar, Near Palace Hotel Shell core Chowk Tajpura, Shadbagh, Lahore 14-A, Asif Chamber, Davis path. Lahore 38-H technical LCCHS, DHA, Lahore. fink#3, Ground Floor, M bhatti Building # E84, main Boulevard self-abnegation Lahore 229 Ravi Road Lahore 0-B, Shalimar Link Road, Opp Total Petrol Pump 89-A Bilal Center, Temple Road, Lahore. 2 Mcleod Road 33 Ferozepur Road 1003-Tufail Road Sadar Saraiy ratan chind briny Bansawala Bazar, Shahalam Chowk, Lahore 946/B, Faisal townsfolk, Maulana Shaukat Road, Lahore 35/B, Model Town Link Road E-22/29 Shaheen colony, of import walton Road 17- commercialized Area, Chouburji Chowk, Lahore. discover No 1& 2, Raiwind Road, Near Hyundai Motors, Thokar Niaz Baig, Lahore 17 Ghazali Road, 2nd round about. Samanabad. Lahore 17-18 Agro Squre master(prenominal) Shadman Market, Shadman Lahore Civic Center tend Town Lahore 3/NIL/B-2, College Road, Town Ship, Lahore\r\nOpp. Bagh Rahmat Trust, New Airport Road. Bhatta Chowk, Lahore 1- B, Model Town, Lahore H # 4, Jail Road, Gulberg 5 SheikhupuraBank Alfalah Lahore Sargodha Road Sheikhupura KasurChowk musjid Noor, Kasur capital of Pakistan storage # 5, Block 12-C, Jinnah Super, Islamabad Shop # 6, Al Malik Center, Jinnah Ave, Blue Area, Islamabad Shop # 1, Shalimar essence, F-10 Murkaz, Islamabad Shop # 78, Executive Centre, I-8 Murkaz, Islamabad Shop # 2, Ground Floor, Shahbaz shopping centre, G-6/1, Abpara, Islamabad Shop # 1, Ground Floor, Hassan Arcade, F-11 Markaz, Islamabad Shop # 7, Al-Baber Center, Markaz F-8, Islamabad\r\nShop No 4 Nauman Plaza I-10 Markaz Isb spatial relation # 8, Londen shoppingcentre, G-9 murkaz TaxilaShop#1 ,haider seat faisal shaheed road taxila RawalpindiD- 109, main 6th Road, Sattelite Town, Rawalpindi Next to Al-Bilal Plaza, Chandini Chowk, Murree Road, Rawalpindi Niazi Plaza Opposite Unique Bakers, Bank Ro ad, Sadar, Rawalpindi Shop No-247-A (5 & 6) Dhamyal Road, Kalama Chowk, Kamalabad, Rawalpindi Property # 100, Near Shell Petrol Pump, Adayala Road, Rawalpindi Commercial Market Road, Opposite Bank Of Punjab. Choor Chook primary(prenominal) Peshawar Road, Rawalpindi Shop No. 11,212,213, Jamia Mujid Road Bunni. Office # 131,132,Ground Floor, Liaqat Road, Rawalpindi. Wah CanttB-1 Basti La La Rukh Wah Cantt AttockShop 16 Block B obliging Bazar Attock Ground Floor principal(prenominal) copy Road Attock AbbotabadGround Floor Gohar Arcade Supply Mnashera Road. Abbotabad Opp. Burnal College Ali Plaza Jandian Road Abbotabad PeshawarBurjaman Center Near KFC University Road Peshawar Shop 4,5,6 Aukaf Plaza YakaToot Road Peshawar Haleem Tower Main GT Road Peshawar 24 The Mall Peshawar Cantt Ground Floor Mian Duble Road Hayataba Chowk Peshawar Tariq grand Turk & co,Warid Franchise,Opp.\r\nLR Hospital, Kabli Road, Peshawer NowsheraShop 6 Army Welfare Shops Nowshera Cantt PubbiGround Floor Main Double Road Pubbi D. I. KhanMian rotary Road Near State action Building D. I. Khan Shop 17 & 18 Aman Ullah Shopping center Double Road D. I. Khan Faisalabad side by side(p) to Rayz hotel,Kotwali road, . Faisalabad Opp. To National Bank, Main SamonabadRoad, Faisalabad Old service shop, adjecent tochief boot house, katchery bazar, Faisalabad P-19/C, Main Susan Rd 213, side by side(p) to Global Medical Center, Madina Town. Faisalabad Ajmal Arcade, initiatory Floor, Main Rd, Betala Colony. Faisalabad Awan Plaza, Bole Di Jughi, Sargodha Rd.\r\nFaisalabad Raffaqat Plaza, Peoples Colony#1, Tanki Rd. Faisalabad Adjacent to Shaukat Khanum Lab, Main Gulberg Rd. Faisalabad Near Bata Shop, Millat Rd, Gulistan Colony#1. Faisalabad Main sadar bazar, tightfitting Aminia beakers, Gulam Muhammad Abad, Faisalabad. 9- Iqbal Stadium Faisalabad Sahiwal275 B-1, High bridle-path Sahiwal OkaraAhmed Telecom, Church Road, Okara SargodhaOpp. Sadique Hospital, Main Bazar Sattelite Town, S argodha 331-C, Civil Lines, University Rd, Opp DIG House. Sargodha 1 Joiya Market, Block 8, City Rd. Sargodha GujranwalaRahwali Chowk beloved sugar mill,G. T. Road Rahwali Granton hotel,G. T Road, Gujranwala\r\nAli market,bairoon khiali darwaza,hafizabad rd,Gujranwala 64-D Jinnah Statdium,Gujranwala. Model Town Market, surface yummy 36,Gujranwala Old City centre G. T Road Near Pakistan Electronics,Gujranwala PO Jalil town,Qilla Chan G. T. Road,Gujranwala air Town market. beside Rex dry cleaners,Gujranwala SialkotOpp. Liberty Market, Aziz Shaheed Road,Cantt Sialkot capital of France rd. draw close Telephone Exchange,Sialkot Abbot Road,Near KASB Bank, Sialkot Lahore Marketing,Near Sony Square, Sony Building, Alam Chowk, Sialkot. Old National Bank building , setback Gulistan Cinema, Kashmir Road , Sialkot GujratShop #1,2 & 8.\r\nBlock ”C” Naseem Plaza Budkey wala Chowk Rehman Shaheed Road Gujrat opp P. S. O Petrol Pump Bus Stand ram Talai Road Mashallah Plaza,Fa wara chowk, Gujrat Ajmal Traders, B 1/169, Opposite Mirza Akram Hospital, mash Road Gujrat JhelumAkram Shaheed Park, Shandar Chowk, Jhelum GTS Chowk Near DHL Office, Jehlum Sara-i-AlamgirG. T Road Sarai Alamgir HafizabadGujranwala Road Hafizabad Mandi BahauddinJalal sevices punjab online Rafique Chowk Mandi Bahauddin Ammar Telecom, Opp. NBD Bank Kechehry Road Mandi Bahudin KarachiKhayaban-e-Ittehad, defence force Shop # 7, Rex Centre, Zaib-un-Nisa Street 9/1, eighth Commercial Street, Ph. IV, DHA Firdous Market, Firdous Colony, Rizvia Chowrangi Shop # 1,Minhas Electronics, I. I. Chundrigar Road dreary Center, Adamjee Nagar, Block B, Ghazi Salahuddin Road, Main Dhoerajee, CP Barrar Society purplish Court, Dr. Ziauddin Ahmed Road Main Rashid Minhas Road Shop # 1, Building 8-D, Stadium Commercial route # 3, anatomy 5, DHA Shop # FL-10/3, Block 5, Gulshan-e-Iqbal, Main Rashid Minhas Road Shop # 38/39, GF, Hashoo Terrace, Fl # 7 , Block 5, Clifton B 25, SMCHS, Shahra-e-Faisal Shop # 12, UBL Building, Gurumandir B 253, Block L, N.\r\nNazimabad Shop # 1&2, Shah Faisal plaza North nazimabad Block B SC14/1, domain 11/H, North 11th Commercial Street, Khayaban-e-Ittehad, Defence Shop # 1-2, biz # 5E, eighth Zam Zama Commercial Lane, Phase V, DHA Shop # 4-5, Falak Naz Arcade, Shahr-e-Faisal Shop # 29, Hassan ali centre, M. A jinnah road Karimabad, near Mina Bazar, Federal B Area Opp. English biscuits Factory, KIA Plot # 185, Sector 11-L, Main ZMC Road, Orangi Town Abul Hasan Isphahani Road, near IBA Gate University of Karachi, Gulshan-e-Iqbal Plot # H 6/1 showroom # 1, Main National Highway, Quidabad Lahandi\r\nShop # 3-19, DMCHS, near Gahni Sons, Tariq Road 1-D, Main Sunset Boulevard, Phase 2, Defence Shop #23, RusiLake Drive,Block 18, Gulistan Johar Shop # C-2/3, Al Hassan Plaza, Block # 13-A. Gulistan Iqbal QuettaMetha Mehal Street Shop # 11, Gulistan Road, Opp. IG Office Main Jinnah Road, Idara-e-Saqafat Satellite Town, near Jillani Hospital HyderabadSho p # 1, Safia High School, Saddar Cantt, Opp. Faran Hotel Shop # 14-25, shelter of Gul Center, Thandi Sadak Shop # 14, American Centre Tilak, Chari Road SukkerApwa Shopping Centre, near Dolphin Bakers, Main Queens Road Shop # 4-5, Sidra Terrace, Minara Road\r\nMultanShop # 13-14-15, Areej Commercial Centre, Old Ttehsil Chowk, Gulgasht Colony Bosan Road Shop # 1, Makkah Arcade, Near PTCL Exchange, LMQ Road, Dera Adda House # 1879-F/1, Khanewal Road Shop # 2-3-91, United Square, Nusrat Road, SP Chowk. Multan Cantt Shop # 36, Rahma Commercial Centre, Kutcheri Road BahawalpurCircular Road Near Fawara Chowk MuzzafargarhOpp. Fiaz Park, near National Bank Rahim Yar Khan28 model town, Adjacent Daewoo Booking Office ? ? ? Market Coverage Warid has covered 9. 782 % of total market share Warid’ s connections 1,800,000\r\nTotal Mobile users 18,400,233 Warid’s share 9. 782485 % (According to graph of Pakistan Telecommunication pledge given on pg. no. 07) ? ? seam Structure Warid is having its Main/Head office in EFU House Building Lahore, with its line of business Centre in Lahore Center Plaza on main boulevard Lahore. Warid has its fundamental distribution centers in all 28 cities of Pakistan as discussed above. Logistics/Physical Distribution Warid is manufacturing its products i. e. SIM outside the country with its central warehouse in Lahore and 03 regional warehouses in Lahore, Karachi and Islamabad.\r\nPricing Pricing is simple and is provided above with tariff of Zahi and Zem. Additionally, Warid comprises no hidden charges. Mark-ups Mark-up is unploughed confidential and no information provided by them. ? Discount/ registration Discount and allowances are provided only on corporate level. Pricing Strategies Pricing strategies is kept confidential and no information provided by them. Promotion Warid is promoting its trough all the means available. ? Advertisement Warid is using both, ATL (Above The Line) and BTL (Below The Line) advertisement for its products.\r\nRole of Personal Selling Role of personal selling is used by Warid through •? Interaction •? Events •? Shopping Centers Activities Publicity and Public Relations Warid is keeping public relationing and promotional material in mind and doing great work on it, it has helped by 120 zillion Rs. Relief fund in estate quick disaster. Sales/Trade Promotion Warid is doing Sales/Trade Promotions but kept confidential. Ethical issues associated with this product Warid is care safe about ethical issues associated with its products but does not open them as per strict confidentially concern. International marketing activities/opportunities Warid is on availing international market and opportunities and hence it is launching its services in •? Bangladesh •? Afghanistan •? Sri Lanka ? ? ? ? ? ? ? BIBLIOGRAPHY ? (1): (Source: Pakistan Telecommunication Authority ? www. pta. gov. pk ) (2): (Source: Calls to Service Centers of respective netwo rks Warid: 111-111-321 U-fone: 111-333-100 Mobilink: 111-300-500 Telenor: 111-345-100 Paktel: 111-222-111 Instaphone: 111-500-500) (3): www. quickmba. com (4): www. waridtel. cpm. pk\r\n'